Oceans Direct since 2002 is a full service saltwater fish store located in Longwood Florida. Although the name “Ocean Direct” is only eight years old, the owner, George Russo, has been in the aquarium trade business for over 30 years. George Russo was born in California and found plenty of work with all the many wholesalers out in Los Angeles. He has always kept in contact with his friends out there, which has been a tremendous plus in getting the best livestock coming out of LA. Once George moved to Central Florida, he opened up his first retail store in 1995, “Fins and Feathers”, in Apopka. After getting tired of cleaning up bird feathers every day, George dropped the birds and renamed it “Seven Seas” in Longwood on 434. Having that great location and the best variety of fish and corals, George grew his business to be one of the best in Central Florida. After nine years of running Seven Seas, George sold the business to pursue the wholesale aspect of the fish business. After years of wholesaling, he realized that he missed the people aspect of retail, and formed present day Oceans Direct.