About us


A full service saltwater fish store located in Longwood Florida

Oceans Direct since 2002 is a full service saltwater fish store located in Longwood Florida. Although the name “Ocean Direct” is only eight years old, the owner, George Russo, has been in the aquarium trade business for over 30 years. George Russo was born in California and found plenty of work with all the many wholesalers out in Los Angeles. He has always kept in contact with his friends out there, which has been a tremendous plus in getting the best livestock coming out of LA. Once George moved to Central Florida, he opened up his first retail store in 1995, “Fins and Feathers”, in Apopka. After getting tired of cleaning up bird feathers every day, George dropped the birds and renamed it “Seven Seas” in Longwood on 434. Having that great location and the best variety of fish and corals, George grew his business to be one of the best in Central Florida. After nine years of running Seven Seas, George sold the business to pursue the wholesale aspect of the fish business. After years of wholesaling, he realized that he missed the people aspect of retail, and formed present day Oceans Direct.


What have we been up to?

We have allot going on this week, First off Wednesday June 13, Fox News Good Day reporter David Martin broadcasted live from our store. Starting around 7am he show cased our hobby to all of Central Florida. We talked about what is involved in keeping these beautiful aquariums in our homes and show cased some beautiful fish and corals. Recorded on June 13, Fox 35 Good Day Morning News
Oceans Direct gets TANKED this season! We will be on an episode of the “TANKED” show on Animal Planet this season. Watch all of the crew from Oceans Direct help Brett and Wayde setup another spectacular aquarium